How a Serial Entrepreneur is Redefining Valuation, Transparency, and Financial Infrastructure for the Next Generation of Businesses

In a world where public companies benefit from real-time stock prices, continuous market signals, and instant access to financial information, private businesses have long operated in the shadows. For Tomas Milar, Founder and CEO of Eqvista, this imbalance represented more than a market inefficiency—it was an opportunity to transform the future of private finance.

Over the past two decades, Milar has built and scaled businesses across Asia and the United States, developing a reputation for solving complex problems through disciplined execution and scalable systems. From growing Startupr into one of Hong Kong’s leading company secretarial firms to expanding business formation and compliance services through IncParadise and launching fintech platform Cheqly, each venture has been guided by a common philosophy: simplify complexity, build trust, and create infrastructure that enables businesses to grow.

That philosophy ultimately led to the creation of Eqvista.

What began as a platform focused on cap table management and 409A valuations has evolved into one of the most ambitious projects in private-market finance. Today, Eqvista is pioneering a vision that challenges traditional valuation models by introducing real-time pricing intelligence for private companies—a concept Milar believes will fundamentally reshape how founders, investors, and finance teams understand value.

“Private markets have lacked the visibility that public markets take for granted,” says Milar. “Valuation reports become outdated almost as soon as they are completed. Businesses deserve access to continuous, data-driven insights that help them make better decisions in real time.”

At the center of this vision is Eqvista Real-Time Company Valuation®, an AI-powered valuation engine designed to move beyond static reports and provide dynamic pricing signals for private companies. The platform now processes trillions of dollars in company valuation data, positioning Eqvista as a key player in the evolution of private-market infrastructure.

Yet for Milar, technology alone is not the answer.

His leadership philosophy is built on the belief that innovation must be balanced with trust, compliance, and human expertise. While artificial intelligence enhances speed, efficiency, and analysis, he remains committed to a model he describes as “AI-powered, human-delivered.”

“Our clients are founders, CEOs, CFOs, and finance teams making critical business decisions,” he explains. “Technology should enhance judgment, not replace it.”

This mindset extends to how he builds organizations. Milar emphasizes ownership, accountability, and clarity, encouraging teams to understand not only their tasks but also the larger mission behind them. He believes high-performing companies are created when individuals are empowered to take responsibility, improve systems, and contribute to a shared vision.

His approach to global expansion reflects the same principles. Having worked across diverse markets, Milar understands that success requires adaptability, patience, and respect for local business cultures. While regulations, customer expectations, and market dynamics may differ across regions, he believes the foundations of business remain universal: trust, consistency, and execution.

Looking ahead, Milar’s ambitions extend far beyond equity management software. His long-term goal is to build the financial infrastructure layer that private markets have historically lacked—bringing greater transparency, pricing discipline, and accessibility to a sector representing trillions of dollars in economic value.

As private companies continue to remain private longer and grow to unprecedented scale, the need for sophisticated valuation and ownership infrastructure is becoming increasingly critical. Milar sees this shift as one of the defining opportunities of the coming decade.

By 2030 and beyond, he hopes Eqvista will help establish a new standard for private-market intelligence—one where founders, investors, employees, and stakeholders can access reliable valuation insights as easily as public-market participants access stock prices today.

For Tomas Milar, the future of private markets is not simply about liquidity. It begins with something even more fundamental: understanding value. And through Eqvista, he is working to build the infrastructure that makes that possible.