The Most visionary business Leaders To Watch In 2025

Manuel Rendon: The Visionary Behind Timeplast

Manuel Rendon is the CEO and founder of Timeplast. An American inventor with seven patents granted by the USPTO, he has held numerous prestigious positions throughout his career. He has been a USCIS National Interest Waiver holder, has sold technologies to Nestlé, and led one of the most successful crowdfunding campaigns in the SEC-regulated space.

The Story of Timeplast

Timeplast is developed using alcohols, vinegar, and polyethenols to create a final material composed of an impressive 70% structured water. This water-based thermoplastic is uniquely designed to leave zero microplastics behind, as its greatest weakness is water itself. Just as polyethylene microplastics cannot exist in the presence of benzene — their solvent and chemical enemy — Timeplast microplastics cannot exist in the presence of water. In fact, the primary reason microplastics persist is that traditional plastics repel water even at the molecular level. If they were water-soluble, they wouldn’t exist. Timeplast breaks that pattern. It dissolves in water after a predefined, programmable period, making it perhaps the only true end-to-end solution for plastic pollution. This innovative characteristic is what inspired the company’s name: 

Time + Plast(ic) = Timeplast.

The concept was envisioned by Manuel Rendon, a former PepsiCo executive and environmental engineer. He has not only brought the idea to life but has refined it to perfection, establishing himself as one of the most influential business leaders to watch in 2025.

Selling the Idea of Timeplast: A Tough Journey

The greatest challenge Mr. Rendon faced was convincing people that Timeplast wasn’t just a “greener plastic.” It represented a paradigm shift — and that kind of radical thinking often intimidates people. No force can truly stop an idea whose time has come. Yet, people tend to believe only what they already know to be true. When introduced to a groundbreaking concept, skepticism and hesitation are natural responses.

Mr. Rendon experienced this resistance at every stage of his journey, particularly when trying to secure funding. He had to explain repeatedly that Timeplast was not just a better plastic — it was the end of plastic as we know it. He describes his journey as one of navigating an industry clouded by greenwashed marketing, all while upholding the purity and rigor of real science.

Why Timeplast Matters

Timeplast produces raw materials that can be transformed into a wide array of applications. It’s clear that Timeplast has an extensive scope of development aimed at meeting our diverse, everyday needs. The organization has taken the initiative to pioneer research and development in water-soluble materials that are practical, marketable, and capable of replacing plastics.

Mr. Rendon shared an overview of Timeplast’s plans to expand and enhance its products and services:

• Expand Timeplast technology into everything we touch.
• Launch Singular City: a living lab for sustainable material science.
• Develop policy partnerships to drive industry-wide change.