Mr. Ignacio Bonasa – The Visionary Behind Liderarte
Mr. Ignacio Bonasa, one of the Most Iconic Business Leaders to Watch in 2025, has founded Liderarte an organization that doesn’t train employees, but nurtures people; that doesn’t build rigid structures, but creates life-changing experiences; that isn’t driven by profit, but by profound human impact.
A Vision Rooted in Humanity and Art.
In an era defined by speed, pressure, and disconnection, Mr. Bonasa envisioned a movement that would bring soul back to organizations. Liderarte was born from the belief that transformation begins not in processes, but in people. The organization designs experiential journeys that awaken emotion, creativity, and purpose—where art becomes the bridge between personal growth and organizational excellence.
Liderarte fosters environments where trust, empathy, and authenticity thrive. Its programs cultivate coherent leaders who lead by example and organizations that are sustainable, meaningful, and purpose-driven. “We don’t change the world—but we help many people change theirs,” Bonasa often says. And that’s where true transformation begins.
Bridging Art and Leadership
At the heart of Liderarte lies its groundbreaking methodology — Aprendizaje por el Arte (Learning through Art) — a model that integrates four pillars:
- Aprendizaje (Learning): experiential and emotional education.
- Actitud (Attitude): fostering resilience and a positive mindset.
- Alma (Soul): reconnecting with one’s inner essence.
- Acción (Action): channeling awareness into meaningful change.
Through these pillars, Liderarte delivers immersive experiences that blend music, theater, painting, and storytelling—creating emotional impact far beyond conventional corporate training. Each program is crafted to awaken the essence of leadership through human connection and creativity.
Empowering Individuals and Transforming Organizations
Liderarte’s ecosystem is built on five key dimensions:
Vida (Life), Liderazgo (Leadership), Equipo (Team), Organización (Organization), and Sociedad (Society).
Each dimension offers flagship programs such as Resetéate (Reset Yourself), Liderazgo Orquestal (Orchestral Leadership), Womentoring, and Dale la vuelta a la tortilla (Turn the Table)—experiences that help individuals rediscover their purpose, teams rebuild trust, and organizations reignite meaning.
Liderarte’s impact extends well beyond the boardroom. Its programs reach educational institutions, hospitals, public organizations, and vulnerable communities, using art as a tool for healing, inclusion, and empowerment.
Innovation with Soul and Emotional Sustainability.
While innovation drives Liderarte, it is not limited to technology. It’s emotional, pedagogical, and aesthetic innovation. Every program is uniquely designed to resonate with its audience, blending disciplines from theater and music to philosophy and even fencing—each with a purpose: to awaken awareness and spark transformation.
For Bonasa, sustainability begins with people. “What’s the point of saving the planet if we burn out the people?” he asks. Liderarte promotes emotionally sustainable organizations—workplaces where talent is nurtured, not exhausted; where culture inspires instead of pressures. Their philosophy is built on a triple impact:
- Economic: building profitable yet ethical organizations.
- Social: creating positive change in the world.
- Emotional: caring deeply for the people who make it all possible.
The Journey of a Transformative Leader.
Before creating Liderarte, Mr. Bonasa had an illustrious career in high-level banking, serving as CEO of BBVA Portugal, President of BBVA Dinero Express, and General Director at Caja Rural de Aragón. Despite his success, he felt something was missing — alma (soul). This realization marked the beginning of his greatest transformation: leaving the corporate world to follow his purpose.
He has since founded the European Association for Wellbeing and the European Association of Soulful Organizations, platforms that bring purpose and humanity back to professional life.
Today, Mr. Bonasa is recognized as one of the most influential leaders in talent management by CIO Business World and a recipient of The Bizz Award for Business Excellence 2025. His writings—over 1,500 articles on leadership, emotional well-being, and human transformation—have inspired readers across the globe.
A Legacy of Soulful Leadership.
Beyond titles and accolades, Ignacio Bonasa’s true legacy lies in the lives he has touched. His leadership philosophy is rooted in authenticity, empathy, and self-awareness. “True success,” he says, “is not about what you possess, but what you transform.”
To emerging leaders, his message is timeless:
“Don’t sell yourself short. Don’t confuse success with speed or prestige with truth. Lead yourself first—and the world will follow.”
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